Gustav Studio is a curated online boutique specialising in archival designer fashion and distinctive vintage pieces. Founded by Swedish twin sisters Annika and Helene Gustavsson, the studio is shaped by decades of technical knowledge, a longstanding interest in fashion history and a shared appreciation of beautifully made clothes.

Helene brings over 35 years of fashion industry experience, with a background in tailoring and an extensive knowledge of fashion history. Annika works within the creative sector in London, bringing an instinctive eye for detail and presentation.

Together, they source with a discerning eye for quality, proportion and individuality. The emphasis is on clothes of particular merit, whether by established designers, overlooked names or without a label at all.

Rather than being defined by a single decade or aesthetic, each selection is guided by line, construction, materials and restraint - but always with room for a slight strangeness and a certain attitude.